R & D development on a walk through visualization of the interior of a building. The ability to be able to move freely around the house and interact with the content. For example switch lights on/off and re-skin the style and feel of each room.
The same concept of allowing you to control your environments moves into other objects. In this particular example we have been able to create parts of the human body at a molecular level. Allowing the user move around and experiences things they would have originally thought impossible.